- E-commerce, mobile applications and online point of sales systems
2. To collect data using Google Analytics, which steps must be completed?
- Create an analytics account and add anlytics tracking code to each webpage
3. The analytics tracking code can collect which of the following?
- Language the browser is set to, type of browser, device and operating system.
4. When will google analytics end a session by default.
- Once a user is inactive on your site for 30 minutes or more or closes a browser window.
5. Once Google Analytics processes data, it's stored in a database where it can be modified.
- True
6. Which represent the hierarchical structure of a google analytics account from top to bottom.
- Account - property- View
7. A user with edit permission at the account levet will automaticaly have edit permissions at which level?
- Property and View
8. To locate a property analytics tracking code, which sequence of steps should be followed?
- Admin- Tracking info- Tracking code
9. To use analytics to collect website data, what must be added to the website page HTML?
- Google Analytics tracking code
10. Where should the analytics tracking code be place in HTML of a website?
- Immediately after the opening tag of your website.
11. When a new view is created what data will be included.
- Data from after the view was created.
12. A deleted view can be recoverd by account administration within how many days.
- 35 days
13. What are teh options for filtering data in google analytics?
- Exclude data from view, incluse in view, modify data appears in your reports.
14. Why is it important to keep one unfiltered view when using filters with google analytics?
- To ensure you can always access the original data
15. In which order does Google analytics filter data?
- The orderin which filters are applied.
16. Whan a filter is applied to a view what data is affected.
- Data from after the filter was created.
1. What feature would be used to compare two date range in a report.?
- Date range comparison
2. What does the user metric measure?
- Users that had at least one session on your site in the given date range.
3. What is the Bounce rate in the google analytics?
- The percentage of visits when an user landed on your website and exited without any interractions.
4. What is dimensions in Google Analytics?
- An attributes of a data set that can be organized for better analysis.
5. What is a metrics in google analytics?
- The numbers in a data set often paired with dimensions.
6. What is secondry dimensions in Google Analytics ?
- An additional dimension you can add to a report for more specific analysis.
7. Which google analytics visualization compares report data to the website average?
- Comparision View
8. How can the amount of data is sampled Google analytics report be increased ?
- Apply additional Filters
9. When selecting " share template link" in the dashboard, what will be shared?
- Dashboard only
10. When a dashboard is shared, users can edit the dashboard configuration
True.
1. What setting must be enabled to view dat in Demographics and interest reports?
- Advertising Features
2. What report would best help identify potential browser issues with websitete traffic.
- The browser & OS report
3. What report shows what mobile devices were used to view a website.
- The device report under Mobile.
4. Which traffic source dimensions does Google Analytics automatically capture for each user who comes to your site?
- Source, Medium, campaign name
5. Which " Mediums" are available in Google Analytics?
- Referral and CPC
6. Which channels are available in default channel report?
- Organic search, display, Direct
7. What report can show how particular sections of website content performed?
- Content Drilldown
8. What report lists the website pages where users first arrieved.
- Landing Pages
9. What report should be used to check if users are leaving from important pages of your website.
- Exit pages report
What is cohert analysis in analytics?
- A cohort is a group of users who share a common characteristic that is identified in this
report by an Analytics dimension. For example, all users with the same acquisition.
Date belong to the same cohort. The cohort analysis report lets you isolate and analyze cohort behaviour.
What is frequency and recency?
- Frequncy - It shows number of visits, on the other hand recency shows the time it takes to visit again after last visit.
What is treemaps in analytics.
-
What is attribution modeling in Analytics.
- A customer finds your site by clicking one of your adwords ads. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and makes purchase
1. Which three tags does google analytics require for accurate campaign tracking
- Medium, source and campaign
2. Which tags are standard Google Analytics campaign parameters.
- utm_source and utm_content
3. To quickly generat campaign tags, what tool should be used ?
- The URL builder
4. Which Formats may be used to add a custom campaign parameter to a URL?
- www.xyz.com/?/utm_campaign= fall sale
5. Which are examples of Goals in Google Analytics?
- Making a purchase, signing up a newsletter, submitting a contact information form.
6. When creating a Goal in google analytics, which are required.
7. What google analytics adwords report can show which bid adjustment resulted in higher results.
- Bid Adjustments
8. Enabling auto-taggin does what?
- Adds adwords tags to campaign URLs
9. Adwords lets user advertise on which properties?
- Search and Display network
10. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
- /thankyou.html, /thankyou.php, and /thankyou/receipt.php
11. When creating a Goal in Google Analytics, which are required?
- Goal Name and type
2
Setting Up Data Collection and Configuration
3
Advanced Analysis Tools and Techniques
4
Advanced Marketing Tools
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Assessment 1
1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
Correct!
True - yes
False
2. What does Google Analytics call a URL that passes data parameters for reporting?
Correct!
A tag
A hit = Yes
A dimension
A metric
3. When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage - YES
4. When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking - YES
5. What does Google Analytics use to differentiate new and returning users?
(select all answers that apply)
A browser cookie - YES
Artificial intelligence
A randomly-assigned unique identifier - YES
A sequential unique identifier
6. What will happen if a user clears the Analytics cookie from their browser?
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code - YES
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page - YES
Analytics will automatically recognize returning users
7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
True
False - FALSE
8. A session in Google Analytics times out after how many minutes by default?
5
15
30 - YES
60
9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol - YES
10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?
1 - YES
2
3
4
11. Which are Goal types in Google Analytics?
(select all answers that apply)
Destination - YES
Shopping Cart
Pages/Screens per session - YES
Duration - YES
12. If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False - YES
13. Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope - YES
Event-level, duration-level, or transaction-level scope
14. When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs - YES
15. What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals - YES
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics
Congratulations! You passed this assessment. If you retry an assessment, we will keep your best score.
Assessment 2
1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
Correct!
Advanced filters
Cross-domain tracking - YES
Event tracking
Custom Dimensions
2. Filters may be applied retroactively to any data that has already been processed.
True
False - YES
3. To see data for users from the U.S. and Canada only in a view, which filter would be applied?
Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada - YES
Filter 1: exclude Europe and Asia
4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
Event Tracking
Custom Metric
Custom Dimension - YES
Custom Filter
5. To pair metrics with dimensions, what should they have in common?
Same creator
Same creation date
Same view
Same scope - YES
6. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
Hit
Product
Session
User
7. Custom Dimensions can be used in which reports?
As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports
8. When a Custom Dimension is active, which data will it affect?
Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied - YES
All of the data in the property
None of the data in the property
9. To collect the number of comments users posted to a website page, what feature would be used?
Custom Filter
Custom Dimension
Custom Metric - YES
Custom Alert
10. Custom Metrics can have which scope
Hit - YES
Product - YES
Session
User
11. What four parameters can be included with an event hit for reporting?
Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value - YES
Event, Category, Action, Label
12. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
0
1 - YES
2
3
Assessment 3
1. Segments applied to reports can analyze data for which of the following groups?
(select all answers that apply
Users 25 to 34 years of age who have their browser set to Spanish - yes
Users who viewed a webpage, then watched a video - yes
Users who engaged in social media or email campaigns - yes
Users who have children
2. Custom segments may be created using which of the following criteria?
(select all answers that apply) - ALL
Dimensions
Metrics
Session dates
Sequences of user actions
3. How many segments may be applied at once?
1
2
3
4 - YES
4. Because segments are applied before sampling, segmented data will not be sampled.
True
False - YES
5. What report shows data segmented by channel?
Incorrect - review Unit 3, Lesson 2
Segmentation
Source/Medium - YES
Channels
Attribution
6. AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?
Paid Search
Organic Search
Direct
Display - YES
7. What report analyzes which webpages get the most traffic and highest engagement?
Active Users report
Engagement report
All Pages report - YES
Frequency and Recency report
8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
First marketing activity
Last marketing activity - YES
Single assisted conversion
All assisted conversions
9. Multi-channel Funnel reports can credit conversions across which channels?
(select all answers that apply)
Website referrals - YES
Paid and organic search - YES
Custom campaigns - YES
Television channels
10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
Primary conversion
Assisted conversion - YES
Second-to-last-click attribution
Last-click attribution
11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
User Explorer report
Active Users report - YES
Users Flow report
Behavior Overview report
12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report - YES
13. Custom Reports have which capabilities?
(select all answers that apply)
Correct!
Use multiple dimensions together in the same report -YES
Create a report with Custom Metrics - YES
Use a Custom Dimension as a primary dimension- YES
Create a report with data-driven attribution
14. What type of Custom Report shows a static, sortable table with rows of data?
Explorer
Flat Table- YES
Map Overlay
Pivot Table
15. Which would prevent data from appearing in a Custom Report?
(select all answers that apply)
Correct!
A filter that filters out all data - YES
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes - YES
Too many dimensions applied to the Custom report
Your score: 14/15 (93%)
Congratulations! You passed this assessment. If you retry an assessment, we will keep your best score.
Assessment 4
1. What is “remarketing” in Google Analytics?
Correct!
When users visit a website for the first time and complete a conversion
When users are shown targeted ads to bring them back to a website and encourage a conversion -YES
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
When a user buys an available product from a competitor
2. To enable remarketing in Google Analytics, what must first be enabled?
(select all that apply)
Advertising Reporting Features - YES
Demographics and Interests
Google AdWords or DoubleClick Bid Manager account linking - YES
Custom Dimension
3. Which remarketing audiences can be defined in Google Analytics?
(select all that apply)
Users who visited a specific page on a website - YES
Users who played a video on a website - YES
Users who speak a particular language
Users who searched for a product on Google Search
4. Remarketing can show relevant ads on which Google properties?
Google Display Network - YES
Google Sites
Mobile apps - YES
Google Search - YES
5. What is the maximum duration a user can be included in a remarketing audience?
120 days
180 days
365 days
540 days - YES
6. What Google Analytics data can be used to define a remarketing audience?
(select all that apply)
Pre-defined Segment - YES
Custom Segment - YES
Custom Dimension
Custom Metric
7. How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?
100
1000 - YES
2000
5000
8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?
(select all that apply)
Users who posted a favorable product review
Users who viewed a website search result page - YES
Users who viewed product detail pages - YES
Users who abandoned their shopping carts - YES
9. To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?
Correct!
The Google Search Center
The Google Analytics Center
The Google Merchant Center -YES
The Google Help Center
10. To set up Dynamic Remarketing, what must first be created in Google Analytics?
Correct!
Custom Segment
Custom Metric
Custom Dimension-YES
Custom Report
Your score: 8/10 (80%)
Congratulations! You have completed Advanced Google Analytics. Click 'Next' to take a survey and access your certificate.
Overall Score: 90%
